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EPISODE · Dec 31, 2025 · 14 MIN

Strategy: Setting Your New Year Up for Success

from The GROW! Show · host Marty Grunder

In this episode, Vince Torchia shares how he sees landscaping companies set their year up for success early with planning, refining messaging, defining the wins, and communicating all of this with teams. He shares the themes that have driven Grunder Landscaping's growth and messaging, and how to evaluate where your focus should be for 2026. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Episode Timestamps 01:32 Setting Up for Success: The Importance of a Yearly Theme 05:05 Recognizing and Appreciating Your Team 09:45 Effective Communication Strategies for 2026 13:54 Conclusion and Upcoming Events Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl   Key Learnings 1. PICK YOUR THEME What is your theme for 2026? Is it a culture year? A sales year? An operational efficiency year? There are no right or wrong themes Think about 2025, think about what needs to happen in 2026 Kick it around with managers, leaders, salespeople Examples: "Back to Basics," "Grow Maintenance," "Be the Buffalo" How will you communicate it? End meetings with it? Recognize people for living it? 2. RECOGNIZE THE UNDERAPPRECIATED Team Members: Who needs to feel the love? Thank you notes, praising in public, opportunities for advancement Clients: Who never complains, always pays on time, refers business, but we take for granted? Vendors/Subs: Who springs into action when we need them? Who's making things happen for our business? Host a luncheon, be top of mind for referrals, bring them a meal, recognize their team 3. CREATE YOUR COMMUNICATION PLAN Put communication on your calendar for what's happening in the business At Grunder: Monthly "Grow Meeting" - state of the union, all hands on deck, same message at the same time Do you have monthly meetings? Scoreboards? Written communication in English and Spanish? Chart the course so no team member ever has to ask: How are we doing? Where are we trending? What's the update? Reflection Questions If you asked your entire team right now "What's our theme for 2026?"—would they all say the same thing, or would you get blank stares? Who are the three most underappreciated people in your business (team members, clients, or vendors) who deserve recognition but never get it b...

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