Strategy Shift Podcast: Custom Code & Castles: Lance Keene on Building Businesses and Stone Dreams

from Strategy Shift Podcast · host Strategy Shift Podcast

In this episode of Strategy Shift, hosts Adam Levin and Tom Freedman sit down with Lance Keene — founder of Keene Systems and a master of custom software development — to talk about the tech challenges facing small businesses and how tailored web applications can streamline operations and unlock growth. From humble spreadsheet beginnings to $200 million transformations, Lance shares stories from the field and breaks down why customization matters. Plus, we take a detour to the mountains of New Hampshire to hear about Lance's off-grid, 25-year quest to build his dream medieval castle by hand.

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This episode is 35 minutes long.

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This episode was published on April 24, 2025.

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