Strategy Shift Podcast: Stop Selling, Start Positioning with a Book

In this episode of Strategy Shift Podcast, Adam Levin and Tom Freedman sit down with Weston Lyon, author of 23 books and founder of Plug and Play Publishing. Weston breaks down a powerful shift for business owners: stop relying on traditional prospecting and start using a book as a positioning tool to attract clients, build trust, and grow your business. They cover: Why books outperform cold outreach as a lead generation strategy The real economics of publishing and why most authors don't make money selling books How to leverage a book for speaking, referrals, and high-value clients The difference between writing, publishing, and actually profiting from a book Why clarity beats cleverness when it comes to writing If you've ever thought about writing a book, this episode will show you how to turn it into a real business asset, not just a passion project.