[Strategy Spotlight] How to Build a Successful Company by Utilizing the Live Launch Method with Kelly Roach

"Necessity is the mother of all inventions and the key to entrepreneurship." Entrepreneurs often create their businesses out of a certain need or they have an innate talent. Once you have that grand idea it is hard to put that idea (program, book, online course, etc.) out there into the world. Kelly Roach is known as the business catalyst, helping elite business owners become game-changers in their field and achieve million-dollar breakthroughs in their business. On the Fab Fempreneurs Podcast show, Kelly talks about her business "The Unstoppable Entrepreneur" and her program the Live Launch Method. The Live Launch Method is a course that takes people through online content to a conversion experience. This means you're creating content from your core offer to share live online for a total of 10 days. Throughout the Live Launch Workshop, you are providing viewers insight, education, helping them create a breakthrough and ultimately taking them to the next step in purchasing your offer. Build Connection! You are doing the launch LIVE so interact and build one-on-one communication. Live Launch Method is launching an offering over a 10 day period. The first 4 days is a workshop interaction (the workshop to go along with what you are teaching) and the second half is inviting the audience to purchase your product.  Be clear and focused on the topic you want to present about.  Knowing your product or service from the inside out will help you to be more confident during your Live, Launch, Live.  Focus on them getting the WIN! When you put the win on your client you will have more success! When you share valuable tools and resources and provide your potential client a small win, they will want to come back for more.