Stream Of Li(v)e

The whole world basically became overnight live stream sensations as a result of quarantine. Some have been able to bring tremendous value to peoples' lives while simultaneously bringing a heightened sense of awareness to their "brand." This week we'll hear from a couple stand outs in the live stream realm and how they've accomplished this. My guests are Andrew Beranbom, CEO of FirstTube Media and Tara Pontani Schad, host of toning.with.tara. Segment 1 Jeremiah introduces the first guest of the show, Andrew Barenbom. He gives an outline of his career, starting off working as a Yahoo employee working through various ventures of his own. Andrew then found himself getting passionate on how he could put his marketing skills to use for himself and talks about his journey starting up First Tube Media. The conversation finds a focus in music and how they go about marketing and promoting musical artists as well as the music/touring industry in the era of COVID-19. Segment 2 Andrew continues the conversation with the intuition and entrepreneurial qualities he’s observing in musicians during this time. He informs listeners the mission and functions of First Tube Media and how they seek to bring money into the music industry. Jeremiah relays his own experiences as a freelance musician and why he decided to stay detached from the industry. Andrew closes the segment with leaving his company’s contact information and social media as well the origins behind the name ‘First Tube’. Segment 3 Jeremiah introduces the second guest of the show, Tara Pontani Schad. Jeremiah inquires about her past and how she ended up working in fitness instruction. Tara goes through her journey dancing in a duo with her sister, appearing on shows like ‘Late Night with Conan O’Brien’ and touring the world until she became pregnant. She talks about how she started up ‘Toning with Tara’ in wake of the pandemic and how it first picked up steam. Segment 4 They talk about the state of entrepreneurship during the era of COVID-19, the spirit that’s required for that kind of lifestyle and Tara talks about her motivations for doing what she does. She closes the show by sharing her show’s social media.