Streaming TV. AI. Attribution that actually makes sense.

In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a "branding-only" channel. This conversation challenges one of the biggest assumptions in marketing: that TV can't be measured. In this episode, you'll learn: Why programmatic streaming TV is now more measurable than traditional broadcast How ESB's AI platform, MACData, tracks performance down to the household level What actually drives ROI beyond cheap CPMs How AI is reshaping media buying, attribution, and even commercial creation Why "How did you hear about us?" is officially outdated If you've ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time. 🎧 Listen now to The World of Marketing Smarter ads. Better data. Real results.