Streamlining Insurance: How Buddy is Powering the Future of Digital Distribution

On this episode of Streamlining Insurance, Darren Bloomfield sits down with Charles Merritt, CEO and co-founder of Buddy, an insurtech firm pioneering embedded insurance solutions. With their flagship ION™ engine, Buddy makes it easier than ever for businesses to integrate insurance directly into digital platforms. Charles shares his insights on how embedded insurance is reshaping customer experiences, the role of APIs in modernizing distribution, and what the next wave of innovation looks like in insurance technology. Whether you’re an insurer, broker, or technologist, this conversation will spark ideas on how to unlock new channels and streamline operations in today’s digital-first world. Focusing exclusively on risk management and insurance professional development, the Risk & Insurance Education Alliance provides a practical advantage at every career stage, positioning our participants and their clients for confidence and success.