Strength Built to Last with Jerry Simmons

In this episode of the Samson Strength Coach Collective, Jerry Simmons shares a lifetime of lessons learned through strength coaching at every level—from college football and the NFL to Special Forces training. Growing up on a farm instilled a work ethic that shaped his coaching philosophy and expectations. Jerry reflects on mentorship, athlete evaluation, equipment quality, and the relationships that define a long career, while celebrating 50 years of Samson Equipment and its role in the profession.Key Takeaways:A farming mentality builds discipline, consistency, and accountabilityHard work remains the great separator in coaching successGreat coaches recognize athletes as people firstMentorship shapes careers more than job titlesEquipment quality directly impacts training standards and safetyRelationships are the true legacy of strength and conditioningQuote“If you’re gonna be good at it, you’re gonna have to work hard at it.”— Jerry Simmons