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Strength of Trademark: Arbitrary episode artwork

Sep 11, 2019 9 min

Strength of Trademark: Arbitrary

from Name Changers Hosted by James Doherty

How are companies with names like Purple, Blue, Hello, and Verb able to make their customers think of them using these common words? Name Changers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at namestormers.com.

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Strength of Trademark: Arbitrary

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This episode was published on September 11, 2019.

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