Strength, Strategy & Starting From Zero — with Michelle Tores of LaTigresa Fitness Co.

You don’t build a powerful brand by accident — and you definitely don’t build it without first building yourself.In this episode of Projecting Grandeur, I sit down with Michelle Tores — founder of LaTigresa Fitness Co. — to talk about what it really takes to launch a fitness brand with purpose, power, and personality.From starting with nothing to becoming a force in women’s fitness, Michelle brings the truth about discipline, self-worth, strategy, and showing up when no one is cheering yet.🔥 Inside this episode:How Michelle built LaTigresa from the ground upWhy community beats clout — every timeThe mindset behind showing up strong (even on hard days)What it means to lead with conviction and confidenceIf you’ve ever felt the pull to build something big while staying grounded in who you are — this conversation will light your fire.