Strengthening Livestock Marketing with Mike Vanmaanen

The current cattle market is a hot topic around any coffee pot or small-town café, but did you know that team behind one particular industry group is working to support the livestock marketing infrastructure across our country? Founded in 1947, the Livestock Marketing Association is a national, member-led professional organization that works as an advocate for the livestock marketing industry and provides a voice on state and federal legislative and regulatory issues. LMA represents over 80% of all viable, regular-selling (minimum one sale per week) livestock markets in the United States.On this episode Mike Vanmaanen, president of LMA, joins Angus Beef Bulletin Editor Shauna Hermel to discuss the who, what, when and where of his organization and how LMA is working to create an even stronger market for cattlemen across the nation.  A huge thank you to Purina for their sponsorship of this episode. Have questions or comments? We'd love to hear from you!Find more information to make Angus work for you in the Angus Beef Bulletin and ABB EXTRA. Make sure you're subscribed! Sign up here to the print Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA. Have questions or comments? We'd love to hear from you! Contact our team at [email protected].