Strengthening Your Reputation Through Executive Visibility Campaigns with Julie Lilliston

Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR.Key Takeaways:- How Julie helped save the Treasury Department $450 million- The power of thought leadership campaigns- The current state of women in PREpisode Timeline:2:28Winning the PRSA's Silver Anvil Award for a US Treasury campaign3:22Convincing seniors to go direct deposit5:28The impact of the direct deposit campaigns7:23What's happening at Julie Lilliston Communications9:00The power of thought leadership campaigns10:10The campaigns are focused on media relations12:00How to prepare executives for media engagement15:10Components of a successful thought leadership campaign20:15The state of women in PR and AI's impactThis episode’s guest:• Julie Lilliston on LinkedIn• Julie Lilliston Communications on Instagram• Julie Lilliston's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.