EPISODE · Jan 13, 2026 · 39 MIN
STRETCH: TRANSFORMING GROCERY SHOPPING WITH ANDY ELLWOOD
from Venture Step · host Dalton Anderson
Keywordsentrepreneurship, pricing transparency, Instacart scandal, grocery shopping, Stretch app, good quests, AI pricing, startup advice, founder journey, consumer behaviorSummaryIn this episode, Dalton Anderson interviews Andy Elwood, founder of Stretch, discussing the importance of pricing transparency in grocery shopping and the implications of the recent Instacart scandal. They explore the concept of 'good quests' in entrepreneurship, the innovative solutions offered by Stretch, and provide valuable advice for aspiring founders. The conversation emphasizes the need for transparency in pricing and the role of technology in enhancing consumer choice.TakeawaysAndy Elwood emphasizes the privilege of being a founder again.The concept of 'good quests' is crucial for impactful entrepreneurship.Instacart's pricing manipulation raises ethical concerns in grocery shopping.Stretch aims to provide transparency in grocery pricing for consumers.The app allows users to compare prices across different stores easily.Future updates will enhance personalization and user experience in Stretch.Entrepreneurs should focus on solving real pain points, not just nice-to-haves.Identifying a long-term problem is essential for sustainable startups.Writing down frustrations can help identify potential business ideas.Building a startup requires passion and commitment to the problem being solved.Sound bites"We're doing the right work here""Focus on good hard quests""Feeding our families is not a choice"Chapters00:00 Introduction to Stretch and Pricing Transparency03:22 The Concept of Good Quests in Entrepreneurship09:16 Instacart Scandal and Pricing Manipulation15:10 Stretch's Solution for Grocery Shopping24:10 Future Vision and Personalization of Stretch30:49 Advice for Aspiring FoundersLearn Morehttps://stretchformore.com/https://www.linkedin.com/in/andyellwood/Venture Stephttps://www.daltonanderson.net/venture-step/
What this episode covers
Keywordsentrepreneurship, pricing transparency, Instacart scandal, grocery shopping, Stretch app, good quests, AI pricing, startup advice, founder journey, consumer behaviorSummaryIn this episode, Dalton Anderson interviews Andy Elwood, founder of Stretch, discussing the importance of pricing transparency in grocery shopping and the implications of the recent Instacart scandal. They explore the concept of 'good quests' in entrepreneurship, the innovative solutions offered by Stretch, and provide valuable advice for aspiring founders. The conversation emphasizes the need for transparency in pricing and the role of technology in enhancing consumer choice.TakeawaysAndy Elwood emphasizes the privilege of being a founder again.The concept of 'good quests' is crucial for impactful entrepreneurship.Instacart's pricing manipulation raises ethical concerns in grocery shopping.Stretch aims to provide transparency in grocery pricing for consumers.The app allows users to compare prices across different stores easily.Future updates will enhance personalization and user experience in Stretch.Entrepreneurs should focus on solving real pain points, not just nice-to-haves.Identifying a long-term problem is essential for sustainable startups.Writing down frustrations can help identify potential business ideas.Building a startup requires passion and commitment to the problem being solved.Sound bites"We're doing the right work here""Focus on good hard quests""Feeding our families is not a choice"Chapters00:00 Introduction to Stretch and Pricing Transparency03:22 The Concept of Good Quests in Entrepreneurship09:16 Instacart Scandal and Pricing Manipulation15:10 Stretch's Solution for Grocery Shopping24:10 Future Vision and Personalization of Stretch30:49 Advice for Aspiring FoundersLearn Morehttps://stretchformore.com/https://www.linkedin.com/in/andyellwood/Venture Stephttps://www.daltonanderson.net/venture-step/
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STRETCH: TRANSFORMING GROCERY SHOPPING WITH ANDY ELLWOOD
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