Stretch with Strategy: How to Grow a Brand Without Losing Focus. P&G. Unilever. Amazon. Nestlé. Colgate. Virgin.

How do multi-brand giants like Unilever, Amazon, and Nestlé grow without confusing customers or cannibalizing themselves?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks Brand Stretch and Portfolio Strategy — exploring how smart companies expand, manage brand architecture, and build systems that scale.Get a practical guide to:Define brand roles and architectureStretch into new markets without losing trustUse purpose to guide portfolio coherenceAvoid common traps of over-extensionNext up: Brand Measurement & KPI Design — how to track the health and value of your brand in real business terms.