Stretching Boundaries Episode 4: VF Corp's Colin Wheeler on The New Priorities

In the latest episode of the Stretching Boundaries with Elasticity podcast, we speak with Colin Wheeler, VP and Global Lead, Corporate Affairs, VF Corp, about how how his company (the parent company of a number of apparel and outdoor brands like Vans and The North Face) about how their company has seen shifts in culture and how leadership is responding to it. “The priorities have changed,” Wheeler said. “Employee communications, internal communications is a lot more important to us now as a company — making sure the employee base understands the turnaround strategy, understands their role in making that happen and that the organization feels aligned.”Communication has always been key, but with employees who are more disconnected from the office and its culture than ever, it’s critical for companies to find ways of instilling their core values in this new landscape. There may not be a single silver bullet answer, but there are things you can do.