Strictly Business Live From Cannes Lions: How Deloitte and AWS are Harnessing AI Tools

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This episode is 35 minutes long.

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This episode was published on June 23, 2025.

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from Strictly Business · host iHeartPodcasts

Variety hosts a conversation during the Cannes Lions festival with Michelle McGuire, principle and chief commercial officer of Converge by Deloitte, and Ruba Borno, VP, global specialists and partners for Amazon’s AWS. The two discuss how their companies are harnessing AI tools and data analytics to guide sports marketing expenditures for blue-chip brands. The pair reflect on how their experiences working together underscore that even the biggest corporate players need partners to help drive the AI productivity revolution. See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jun 23, 2025

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Strictly Business Live From Cannes Lions: How Deloitte and AWS are Harnessing AI Tools

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