Striking a Balance in Personalization and Fraud Detection - with Gerald van den Berg of Etsy

Today's guest is VP of Analytics and Strategic Finance at Etsy, Gerald van den Berg. He joins Emerj Senior Editor Matthew DeMello on the program to discuss the convergence of a post-COVID retail environment for fraud and the AI-driven technological advances behind fraud detection and customer personalization at the heart of current privacy concerns. Later, Gerald explains the best strategies for classifying customers based on risk and how to balance loss prevention and serving honest customers. This episode is sponsored by Riskified. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.