Striving to be the best search agency in the world - with Chris Ailey

How do you get quality running through every aspect of the business? Chris Ailey is CEO & Founder at Honchō, working with the likes of Sephora, John Lewis and eBay. He started the multi-award-winning agency back in 2008. In this episode, Chris shares how he: Aligns everyone around their BHAG (big hairy audacious goal) to be the best search agency in the world Hires people with the skills and characteristics they don’t already have Grants his team the freedom to try new things and to fail, whilst ensuring accountability  Fosters a culture of collaboration across different teams  Pushes himself out of his comfort zone to encourage everyone else to do the same Enters lots of awards as a way of driving the team to maintain quality Chris talks candidly about the ups and downs of life as an agency leader.