StrongHold™ Explained: Choosing the Right Single-Ply System

In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Shane Millwood of BITEC to explore the company's StrongHold™ single-ply roofing systems and where they fit in today's commercial roofing landscape. Shane breaks down the differences between TPO, PVC and KEE membranes, explaining how each performs across climates, building types and demanding environments. The conversation also dives into durability, installation considerations and how system components work together to deliver long-term watertight performance. Contractors will gain practical insight into selecting the right membrane, avoiding common pitfalls and positioning single-ply roofing as a high-value solution for building owners. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Learn more about BITEC here! www.rooferscoffeeshop.com/directory/bitec-inc Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #BitecInc #BITECINC

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StrongHold™ Explained: Choosing the Right Single-Ply System

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RLW RoofersCoffeeShop RoofersCoffeeShop is providing a new way to learn that is just for you! Our roofers have shared that they want to learn when and how they want to; whether that is Reading blogs and e-books late at night, Listening to podcasts during the morning drive, Watching videos over morning coffee at the desk or any of the three during the midnight hours. Every RLW is about what is important to you, the roofing professional. We want to help you solve problems and grow your business. This page is a wealth of information, just for you, just how you want it. This RCS series will help you understand how to AskARoofer Megan Ellsworth A podcast for Homeowners by AskARoofer and RoofersCoffeeShop. AskARoofer.com provides home and building owners with a unique opportunity to connect with contractors to answer their roofing questions, get maintenance tips, see product recommendations and more. This revolutionary website is now launching its very own podcast to continue connecting owners with the information they need to keep their loved ones and valuables safe and dry. The AskARoofer Podcast interviews roofing professionals and companies that provide expert services for homes and buildings.

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This episode was published on April 20, 2026.

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