Structuring Creative Strategy as a Comprehensive Service with Colleen Goldhorn

Freelancers: Join us for a 2-hour Intensive on June 27th all about authentic selling to turn a prospective client into a paying client! We'll cover how to lead potential client conversations, skill sets and tools available to you in those discussions, and a play by play, ready-to-use template created for you so you have an outline for every client conversation you're going to have moving forward. This is a tried and true process that I have developed in co creation with my clients and I'm so excited to share it with you on June 27th. RSVP here. Colleen Goldhorn (she/her) is a freelance graphic designer and photographer who lives and breathes all things outdoor adventure. She has over a decade of experience working with clients on design, photography, and branding projects, and founded her business with the mission of strategically connecting outdoor brands to their target audience. Through her business, Colleen Goldhorn Creative Co., she draws her inspiration from time spent outdoors, and specializes in working with clients who share her love of backpacking, road tripping, and adventure travel.   In this episode, Justine and Colleen chat about: How a long hike on the Appalachian Trail eventually inspired Colleen to try freelancing The steps Colleen took to move from corporate to full-time freelancing during the pandemic The mindset needed to shift from freelancer to business owner and taking yourself seriously Allowing herself space to work on personal creative projects in addition to work and making time for rest If you're working 9 to 5 as a freelancer, why not take a full time employer job? How Colleen implements a 3-day workweek and the benefits from it Being flexible with the ebb and flow of work in order to balance workload and rest The professionalism that reflects in being very organized, and how Colleen stays organized with client work How Colleen structured her own project management system Being a one-stop shop for clients' creative needs and creating a comprehensive creative strategy Adding strategic steps and measurable metrics in client communications to maximize impact in work together The importance of strategically relating to intended audiences through visuals and copy    and more!   Sign up for the authentic selling Intensive on June 27th.   Connect with Colleen Website: www.colleengoldhorn.com Instagram: instagram.com/colleengoldhorn_creativeco  Connect with Justine: Website: https://www.justawildthought.com  Instagram: https://www.instagram.com/justawildthought    Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.