Struggling to reach your ideal customers? Develop your CALM go-to-market strategy that convers!

Struggling to reach your ideal customers? Well, Kirsty can help you!Todays episode covers how to develop your go-to-market strategy for business owners.Kirsty Jagielko from ThrivePath is an expert in marketing strategy and she covers four practical steps to identify your customer and improve your marketing activity.➡️Customer clarity - Kirsty shares how to define exactly who your ideal customer is, so your whole team is working towards the same target.➡️Address pain points - find out how to identify what your customers actually need to solve, and make sure your messaging speaks to that.➡️Locate your audience - how to find where your customers are and focus on the right one or two channels, rather than spreading yourself too thin.➡️Motivate to act - how to create urgency and build enough trust that your ideal customer chooses you over everyone else.It's not just a conversation however.We've taken our chat a step further by creating a quiz to accompany the conversation. Take the quiz and you'll receive a bespoke report with advice from Kirsty that you can implement immediately. Get bespoke advice from Kirsty This podcast will give you a glimpse of Kirsty's expertise in developing marketing strategies for a wide range of businesses. If you realise that you need to develop a strategy for your business, or refine your existing one, get in touch with her for an initial conversation. Kirsty can help develop your macerating strategy to support your business growth. Links Get in touch with Kirsty via LinkedIn___ Our podcast is designed to bring you interesting and valuable conversations with trusted, expert suppliers and advisors who provide a wide range of services that you might need in your business. I want to spend time chatting to these experts because there is so much expertise across our supply chain that we can all learn from. We're using our C-A-L-M acronym because the podcast will cover everything from sales and marketing to IT, professional services, property and FM, net zero, utilities, business support, and HR, so you can expect a wide variety of guests and topics. I've set up The Independent Buying Group to help small and medium-sized businesses find the suppliers they need to grow. If you need support with sourcing, negotiating contracts, or managing suppliers, we can help your team build a supplier strategy aligned with your business goals. Get in touch and see how we can help