EPISODE · Jun 27, 2025 · 25 MIN
STtalks #296 - Gaming, NFL Cook-offs & Sharing the Dairy Story with Dairy MAX, featuring Jennie McDowell
from STtalks · host STgenetics
3 million dollars’ worth of dairy products sold, 3 million consumer impressions gained, all from two marketing campaigns that put dairy at the forefront of our consumers’ minds. Jennie McDowell, the Chief Strategy Officer of Dairy MAX, shares with us their mission drive demand for milk and dairy products, their strategic initiatives, and their innovative campaigns like creating a video game and partnering with the NFL. “What you do in a day may seem so mundane to you, it is absolutely fascinating to the people who are buying and eating your product.” Jennie states as she wraps up an insightful and inspiring conversation on the work Dairy MAX continues to build on.00:00 Introduction and Welcome00:39 Mission and Scope of Dairy MAX03:51 Innovative Campaigns: Fortnite Farm Tycoon09:21 Impact of Influencer Partnerships10:32 Expanding Gaming Efforts13:04 NFL and NIL Partnerships15:40 Taste of the Cowboys Youth Challenge19:06 Dairy Up Close Docuseries21:09 Better With Dairy Platform22:25 Encouragement for Dairy Farmers25:00 Conclusion and Farewell
What this episode covers
3 million dollars’ worth of dairy products sold, 3 million consumer impressions gained, all from two marketing campaigns that put dairy at the forefront of our consumers’ minds. Jennie McDowell, the Chief Strategy Officer of Dairy MAX, shares with us their mission drive demand for milk and dairy products, their strategic initiatives, and their innovative campaigns like creating a video game and partnering with the NFL. “What you do in a day may seem so mundane to you, it is absolutely fascinating to the people who are buying and eating your product.” Jennie states as she wraps up an insightful and inspiring conversation on the work Dairy MAX continues to build on.00:00 Introduction and Welcome00:39 Mission and Scope of Dairy MAX03:51 Innovative Campaigns: Fortnite Farm Tycoon09:21 Impact of Influencer Partnerships10:32 Expanding Gaming Efforts13:04 NFL and NIL Partnerships15:40 Taste of the Cowboys Youth Challenge19:06 Dairy Up Close Docuseries21:09 Better With Dairy Platform22:25 Encouragement for Dairy Farmers25:00 Conclusion and Farewell
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STtalks #296 - Gaming, NFL Cook-offs & Sharing the Dairy Story with Dairy MAX, featuring Jennie McDowell
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