Stuart Bruce - Purposeful Relations

Today’s guest on the Comms Dart Podcast is Stuart Bruce of PR Futurist and Purposeful Relations, a consultancy that helps businesses integrate Generative AI to enhance their operations. Stuart is a public relations innovator. He has 30+ years experience across all aspects of public relations, communications and corporate affairs. Today he specialises on advising communications teams and agencies on improving performance using AI, technology, data and analytics, measurement and evaluation, culture change, learning and professional development. He works globally and has advised clients such as Google, Nestlé, Rolls-Royce, Network Rail, European Commission, the Ukrainian government, Motability, Sage, Commonwealth War Graves Commission, Northern Housing Consortium, Tourism Ireland, NICE, Leo Burnett and Finsbury Glover Herring. He is Global Executive Committee member of the World Communication Forum Association in Davos and former director of the CIPR where he is a chartered member and fellow. Stuart regularly provides media comment and judges industry awards. In this podcast, we cover: 00:15 Stuart introduces himself 02:50 How has the industry changed due to technology 07:08 The golden age of social media 8:38 The Global CommsTech report Stuart published 11:17 Budget issues when it comes to using tech in comms 13:52 The trends Stuart is seeing in CommsTech 15:12 Stuart's comms analysis of the 2024 UK General Election 19:34 How comms teams are currently using AI 31:16 More disruption is coming 34:16 Stuart's advice to young people in 2024 37:30 Stuart's philosophy to continue to enjoy his work 38:54 Where to find Stuart online