Stuart Cox

Stuart Cox joined The Agency as General Manager in 2017 and was charged with providing strategic direction for the team as well as growing its numbers of high performing agents. In a market where many are retracting, Stuart has done just that, now leading a group of over 140 agents under the companies two brands, The Agency and SLP. Stuart found some time to speak with The Crunch about how the WA market compares to the eastern states and where he sees the future of the industry. 0.50 – Brand new country, brand new career 2.00 – The Agency – recruiting & fine tuning 3.00 – The path from selling to licensee to CEO 4.45 – Recruiting into a business that is non-office based 6.50 – What The Agency looks for in an agent (hint- not everyone fits the model) 8.50 – Acquiring an existing business in SLP – seeing an opportunity to run two brands in the same marketplace 11.00 – Key differences in the business models 12.00 – History of The Agency 13.45 – Driving the strategic direction 14.50 – East Coast vs. West Coast 16.30 – The fundamentals are right for WA 18.20 – Decimated industry or an opportunity for those who are still in it? 20.00 – Structuring teams to bring people into the industry 21.15 – Technology trends in real estate – AI and the rules of reciprocity 25.35 – The pace of change 28.20 – Getting real estate to the point where it is considered a genuine career 30.20 – Bringing young blood into an ageing industry 33.40 – The impact of the award introduction over East versus WA and changes to license requirements 35.15 – Reputation management & industry perception