Stuck in the Past: The High Cost of Outdated Positioning

This week on Buffering, we are unpacking the hidden crisis of positioning debt, the 18+ month narrative lag that’s quietly eroding your growth. From the shift towards reliability and AI as the new digital gatekeeper, this week we are exploring how outdated messaging and legacy value propositions are failing your subscribers and prospects.Join Zack and Gabe as we break down how BSPs are talking to a customer that no longer exists, and what broadband leaders must do now to realign your narrative with the 2026 market reality.