Student QA: Defining Done with Scrum in a Marketing Team w/ Derek Huether

In this episode of SoundNotes, LeadingAgile’s Derek Huether and Dave Prior tackle a student question about how Scrum works with Marketing. In a recent class, a student names Cherie explained that in the work her Marketing Team does, it isn’t possible to achieve “potentially shippable” at the end of a Sprint. The Team may finish the work and the Product Owner may accept it, but nothing can actually be “shippable” until after the client has had a chance to review a work item and provide feedback or approval Show Notes 00:08 Interview Begins 00:26 An update on Derek’s upcoming events 01:30 Topic Introduction 01:59 Cherie’s Question about how Definition of Done works when you are using Scrum in Marketing if nothing can ship until after you have client approval 02:26 Derek and Dave respond 03:03 We’re going to have an argument here… 04:33 The difference between a more pure Definition of Done and potentially shippable vs. what often happens in the real world 05:23 Derek shares a story on his experience with this issue 06:51 SHAME ON YOU FOR NOT MAKING HER HAPPY! 07:24 Why you should not blame the client for not having total clarity on what they need 09:05 Is it a big deal if you can’t get “shippable” out of a sprint 09:48 It’s more important to get the customer something they can provide feedback on 10:20 Always be learning a little more than you knew yesterday 10:52 Derek’s advice for things Sheri could do to remedy the situation 11:48 Try to make a smarter decision tomorrow than you could today 12:15 Scrum is a feedback mechanism 12:31 Where to send your questions for LeadingAgile’s Student QA podcasts 13:11 Podcast Ends Derek and Dave will both be presenting at the Heart of Agile 2017 in Pittsburgh on April 27-28, 2017. To learn more about the conference: http://heartofagile.com/heart-of-agile-conferences/heart-of-agile-pittsburgh-2017/ Contacting Derek LeadingAgile Profile: https://www.leadingagile.com/guides/derek-huether/ Email: [email protected] Twitter: https://twitter.com/derekhuether Personal Blog: http://www.derekhuether.com Contacting Dave LeadingAgile Profile: https://www.leadingagile.com/guides/dave-prior/ Email: [email protected] Twitter: https://twitter.com/mrsungo Personal Blog: http://drunkenpm.blogspot.com Feedback/Questions If you have comments on the podcast, or have questions for the LeadingAgile coaches that you’d like to have addressed in a future episode of LeadingAgile’s SoundNotes, you can reach Dave at [email protected] LeadingAgile CSM and CSPO Classes For information on LeadingAgile’s upcoming public CSM and CSPO classes, please go to: www.leadingagile.com/our-gear/training/ Use the discount code: LA_Podcast to receive a 15% discount on the class. social networks