Students + AI: What Enrollment Leaders Need to Know Now

AI is rapidly reshaping how students search for, evaluate, and engage with colleges. But what does that actually mean for enrollment teams?In this episode of Filling Seats, host Jonathan Clues is joined by Mia Charette, Vice President of Marketing at Capture Higher Ed, to unpack insights from a recent study on student engagement and artificial intelligence.Together, they explore how AI is influencing the earliest stages of the college search, how student expectations around personalization and immediacy are evolving, and why institutions must rethink how they communicate in an AI-influenced discovery environment.You’ll hear discussion around:How students are beginning their college search with AI toolsWhy traditional search behavior is shiftingThe growing tension between automation and authenticityWhat enrollment teams should rethink about digital engagementWhere AI can help — and where human connection still matters mostIf you're thinking about the future of student engagement and enrollment strategy, this episode offers practical insight grounded in new research and real-world experience.Filling Seats is sponsored by StudentBridge.🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest