Studio Neat: Selling Products with Kickstarter (GPP19)

This online business world is full of coaches and consultants whose expenses are limited to team members, software and maybe some extra coaching. But what do you do if the thing you want to sell requires a mold that costs $10,000 just to get started? Lots of industrial designers will turn to Kickstarter when they want to validate a product idea before investing tons of money in making it. The Glif, created by Tom and Dan from Studio Neat, was among the earliest campaigns to really blow up in the physical product space, and since then they’ve continued to use the crowd-funding platform to launch new products.