Study 154: France's Fast Fashion Law: The State Adopts Post-Luxury

This study examines France's Law No. 2026-602 on ultra-fast fashion, published 9 July 2026, together with Italy's Legislative Decree 30/2026, as the national arrival of the regulatory moment. The French law defines its target through two cumulative criteria, the volume of product references placed on the market and the ratio of price to repair cost, and acts in three waves: transparency and origin-display duties in force from July 2026, an escalating per-unit eco-contribution penalty from 1 September 2026 (0.25 to 12 euros per product, rising to 2 to 20 euros by 2030, capped at half the pre-ta