Study 160: Climate Neutral Claims Are Banned: The End of Offsetting

Directive (EU) 2024/825 blacklists any claim that a product has a neutral, reduced or positive greenhouse gas impact where the claim rests on offsetting, with effect from 27 September 2026. This study reads that single provision: the seven example claims named in the recitals, four of which do not contain the word neutral; the two ledgers that offsetting keeps and the sentence that moves a number between them; the Amsterdam and Karlsruhe judgments that reached the same conclusion in 2024; the enforcement already running against fashion under existing law; and the three kinds of environmental c