Study 28: The New Luxury: How Kylie Jenner, Selena Gomez, and Jacob Elordi Perfected the 'Parasocial Brand' and Sold the Self as an Object

The celebrity is the new luxury object. In the attention economy, the most valuable commodity is no longer the product they endorse, but the "self" they perform. This is the Parasocial Brand: a new model of manufactured intimacy where the celebrity's curated life becomes the "conceptual art" and the products they sell are merely the "functional art" that grants their audience psychological ownership. This definitive study deconstructs the architecture of this new model, analyzing the precise modalities of its masters, from the Aspirational Commodification of Kylie Jenner to the Vulnerable Auth