Studying User Engagement: The Key to Long-Term Success for Early-Stage Startups -- Badger Maps Founder/CEO, Steve Benson

GUEST BIOSteve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.MAIN INSIGHTFocus your time and energy on revenue from the beginning. Sell the product you think you'll sell even before it's done.KEY TAKEAWAYSThe founder should be the first salesperson in the company. Craft the product around the insights learned from customers.Hire the first two salespeople before bringing on a Sales VP, and create a customer success team as early as possible.Listen to prospects early on - determine what it would really look like to solve this problem for them.Study users throughout the weeks and months after they start using the product and make sure they stay engaged. Hop on calls and message them; take notes to figure out exactly how they're using the productMORE FROM BADGER MAPSBadger Maps, the #1 Route Planner for Field Sales, has helped sales teams to increase their sales by 20-25%. Learn more at https://www.badgermapping.com/Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast