StW: Countdown to Kyle; 'AI will do 95% of agency jobs'; Will Nine buy back Catalano's papers?

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today: OpenAI’s Sam Altman predicts 95% reduction in agency jobs; Melbourne radio gets ready for a huge week; and Nine talks to Antony Catalano about buying back his papers.Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Become a member today!PerthboundUnmade publisher Tim Burrowes will be in Perth next week - from Monday March 18 to Wednesday March 20. He’d love to catch up with anyone in the industry who wants to do so. Please email [email protected]‘Images, videos, campaign ideas? No problem’Today:* Melbourne radio’s big week;* Southern Cross Austereo rejects ARN Media’s first offer;* Antony Catalano buys into SCA… and tries to sell papers to Nine;* Open AI’s Sam Altman says AI will do 95% of marketing jobs;* Elon Musk sues openAIFurther reading:* Unmade: K&J prepare to descend upon Melbourne from the heavens* Australian Financial Review: Antony Catalano wants to sell three of his biggest newspapers* Mumbrella (from 2014): Radio’s revolution: Why today is the day that everything changes* The Marketing Institute: Sam Altman Says AI Will Handle “95%” of Marketing Work Done by Agencies and Creatives* OpenAI blog: OpenAI and Elon MuskToday’s episode features Tim Burrowes, Abe Udy and Cat McGinnTime to leave you to start your week.Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.Toodlepip…Tim [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com