StW: Google tells agencies AI will eat their jobs; What was Accenture thinking?; Smart TV app verdict imminent

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: New AI developments in agencies, search and film production; an odd job ad from Accenture; and we reach the pointy end of the smart TV apps debateIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media UnmadeToday: Hey agencies, AI is drinking your milkshake* Artificial intelligence may eat agencies’ lunch, Google warns them over dinner;* Generative AI targets film production;* Legislators make their minds up about smart TV navigation;* TV network tensions;* Accenture’s bizarre “feminine touch” job adFurther reading:Australian Financial Review: Google’s secret meeting warns of AI threat to ad jobsCapital Brief: Netflix shoots its shot in smart TV clash with free-to-air networksUnmade: TV’s former united front is, indeed, all over the shopUnmade: Dr Spin: Accenture really, really craves the feminine touchToday’s episode features Tim Burrowes, Abe Udy and Cat McGinnTime to leave you to start your week.Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.Toodlepip…Tim [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com