EPISODE · Apr 7, 2024 · 18 MIN
StW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodging
from Unmade: media and marketing analysis · host Tim Burrowes, Cat McGinn, and Abe Udy
Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Warburton set to depart Seven West Media next Thursday; a failing grade for the pitch process; and how the AI giants are stealing content.Warburton brings forward exit as Lehrmann headlines swirl; problematic pitches; and AI corner cuttingToday:* James Warburton now set to leave Seven next week;* An new study suggests agencies are unhappy with the state of pitching* AI creators cutting corners on gobbling up training dataFurther reading:Unmade: The last days of James WarburtonAustralian Financial Review: Up in the air: Seven’s new boss braces for impactAustralian Financial Review: Seven’s cost cuts claim the US ‘job’ of former Sunrise bossTrinity P3: State of The PitchNew York Times: How Tech Giants Cut Corners to Harvest Data for A.I.Campaign: Will AI power a reboot of full-service agencies?Today’s episode features Tim Burrowes, Abe Udy and Cat McGinnTime to leave you to start your week.Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.Toodlepip…Tim [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com
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StW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodging
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