Style Filos - An Amazing COVID Pivot

Nikoleta & Vicky Liratonakis are sisters and business partners.  Owners of Best Dressed in South Boston where they rent dresses and accessories.  They grew up in Salem, MA and have shared a love for fashion for as long as they can remember. Obviously COVID has changed has hit the dress rental business. These sisters did stop for a moment and think "what are we going to do now" but didn't wallow in it for long!  They reached out to mentors and their PR people and came up with an incredible pivot that caught the eye of Forbes!  They discuss the business/sister dynamic, their new business and also have a give away for What Moves Her listeners!