Stytch's Julianna Lamb on the future of passwords

In this episode, Sandhya Hegde chats with Julianna Lamb, co-founder and CTO of Stytch. Stytch is a comprehensive tool for identity management. Its auth and fraud prevention capabilities improve both security and user experience. Last valued at $1.0B, the company now works with over 1000 customers. Join us as we discuss:  00:00 Preview: early product surprises for the Stytch team 01:53 Introduction to Stytch and identity management 05:15 The founding insight for Stytch 10:27 Validating the idea and Minimum Viable Product 12:27 Choosing a customer segment and MVP 14:33 Surprises and patterns in early customers 17:57 Lessons from Plaid and building a flexible solution 19:46 Approach to developer marketing 22:20 Approach to developer awareness and hiring 26:32 Starting a company in an unusual environment 30:53 Impact of AI on authentication and fraud prevention 34:25 Advice for developers starting a company Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at [email protected] and  Twitter  LinkedIn  Julianna Lamb is the co-founder and CTO of Stytch.  Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.