Sub to & Personal Branding W/ Robert Johnson

Summary In this conversation, Trae Jacobs interviews Robert Johnson about his journey in real estate, including his transition to commercial real estate and his exploration of sub2 and wholesaling deals. They discuss the challenges faced in the real estate journey and the importance of consistency and building relationships. Robert also shares his plans for rebranding and starting a podcast to connect with others in the industry. In this conversation, Trae Jacobs and Robert Johnson discuss building a personal brand on social media, overcoming struggles in personal branding, supporting each other's business on social media, social media strategies for success, integrating subject-to and wholesaling with multifamily investing, using ClickUp for business operations, and helping others realize their next step. Takeaways Consistency and building relationships are key to success in real estate. Subject-to (sub2) deals involve taking over the payments on an existing loan and can be a valuable strategy in certain situations. Finding motivated sellers and building a network of agents are important for identifying sub2 opportunities. Documentation and commissions are part of the process in sub2 deals. Rebranding and starting a podcast can be effective ways to connect with others in the industry. Building a personal brand on social media requires consistency and a balance of adding value, sharing personal experiences, and providing valuable content. Overcoming struggles in personal branding involves pushing through self-doubt and fear of judgment, and finding comfort in the uncomfortable. Supporting each other's business on social media can be done through liking, commenting, sharing, and watching content, which helps creators grow their reach. Social media strategies for success include posting consistently, interacting with other users' content, and leveraging the power of platforms like LinkedIn. Integrating subject-to and wholesaling with multifamily investing can create a scalable business that funds larger projects. ClickUp can be used to create systems and track performance in real estate businesses, including lead generation, due diligence, and asset management. Helping others realize their next step involves living by example and encouraging a growth mindset. Chapters 00:00 Introduction and Background 03:00 Getting into Real Estate 07:00 Transitioning to Commercial Real Estate 09:00 Challenges in the Real Estate Journey 13:00 Exploring Sub2 and Wholesaling 17:00 Understanding Sub2 Deals 23:00 Finding Opportunities for Sub2 Deals 27:00 Documentation and Commissions in Sub2 Deals 31:00 Keys to Success in Real Estate 35:00 Rebranding and Starting a Podcast 39:55 Building a Personal Brand on Social Media 43:11 Overcoming Struggles in Personal Branding 46:49 Supporting Each Other's Business on Social Media 48:09 Social Media Strategies for Success 52:08 Integrating Subject-to and Wholesaling with Multifamily Investing 53:35 Using ClickUp for Business Operations 56:41 Helping Others Realize Their Next Step