Subject Matter Experts and Marketing Success

In this interview with host Steve MacDonald, meet Monique de Maio, the founder and CMO of ondemandCMO, a 25-year-old marketing company that serves some of the biggest names in B2B marketing, such as IBM, Intel, Cox Communications, and Iron Mountain. Monique discusses the importance of content in B2B marketing and how it can be leveraged across the buyer's journey. She emphasizes the need for companies to have a unique point of view and message bolstered by subject matter expertise that sets them apart from their competitors. Monique explains that thought leadership and highly valuable educational industry content sparks conversations and establishes trust with potential buyers. Monique emphasizes the role of the CMO as a business leader who understands industry trends, where the needs of the buyers are headed, and the implications for the company's future success.Monique further emphasizes the importance that industry expertise has for the emotional connections between companies and buyers, which is equally as important as the products or services offered by the company. She explains it as a feeling. It's comfort. It's trust. It's all of those things wrapped into one. If you're not comfortable with the person or company providing you with whatever it is that you're looking to get, there's always going to be that tug. Did I make the right decision?“Companies can be full of great marketing people, but they're not usually full of subject matter experts in their industries, which makes the need for creating smart and relevant content for their customers even more important.” - Monique de MaioFollow Monique de Maio on LinkedInFollow Steve MacDonald on LinkedIn