Subprime Attention Crisis by Tim Hwang

https://thebookvoice.com/podcasts/2/audible/17624 to listen full audiobooks. Title: Subprime Attention Crisis Author: Tim Hwang Narrator: Matt Godfrey Format: mp3 Length: 3 hrs and 50 mins Release date: 03-16-21 Ratings: 4.5 out of 5 stars, 42 ratings Genres: History & Culture Publisher's Summary: In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.