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Morality as a marketing segment A major corporation responds to a social scandal with a highly morally charged advertising campaign. Employees post black squares accompanied by messages of empathy, rainbow logos, and expressions of solidarity. Meanwhile, three floors down, a financial controller calculates exactly what level of public outrage will generate the highest brand value. When public sentiment shifts, the entire campaign is replaced overnight. The next morning, the CEO declares the exact opposite in the same impassioned tone. — New day New cause New label New applause Oat milk on the counter Halo on the pack Save the bees by breakfast Put the climate back Take a sip Save the earth Virtue in control Everything you need today Except a soul Sanctus pretium... Three floors underneath them Far below the light Krawuttke drinks her chamomile And calculates what's right Twenty-four to thirty-nine Cargo bikes Good reach Seventy-three percent outrage Maximum engagement Minimum breach Upstairs they are crying Downstairs she is pricing Seventy-three Not too much Not too free Subscribe to the soul Pay it by the month Raise the flag Display the grief Package up Your core belief Subscribe to the soul Wear it while it's right Change your truth Before the market Changes overnight Credo Lucrum Credo Credo Lucrum Doctor Breitfedel takes his mark Camera two Soft light One immaculate tear appears Right side Perfect height “We have listened.” “We understand.” “We stand until the end.” Forever Thursday 4 A.M., six Seventeen Trend reversal Sentiment falling Compassion fatigue Margin exposed Recommendation Reverse position Black goes yellow Grief goes bright Change the banner Overnight Same grey suit Same trembling tone Different truth Same microphone “We have listened.” “We understand.” “Nuance matters now.” Yesterday's eternal truth Expired somehow Change the sign! Change the sign! Change the line! Right on time! Change the truth! Market shift! Change the cause! Brand uplift! Winter comes Put virtue on Summer comes The spikes are gone Principles with seasonal tread Wear them black Then paint them red Sell the grief Sell relief Sell the cure Sell belief Seventy-four percent? Too much! Subscribe to the soul Pay it by the month Raise the flag Erase the flag Never miss the trend Subscribe to the soul Truth is just a brand Sanctity available While supplies still stand Hold the line! Which line? Speak the truth! Which truth? Stand for something! Until when? Until Six seventeen Carton empty Yellow sack Conscience sold No refunds back “Ninety-nine percent margin On conscience.” Amen! Sold! Sold!