Subscription Pricing for Value with Mark Stiving

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing. In this conversation, we talk about: The difference between a ‘Will I’ decision, and a ‘Which one’ decision. How to raise prices. Why so many product prices end in nine.   Other links and resources mentioned: Mark Stiving Selling Value by Mark Stiving Win Keep Grow by Mark Stiving Impact Pricing  by Mark Stiving To be released soon: Power Value by Mark Stiving   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook Robbie Kellman Baxter on Instagram Subscription Stories: True Tales from the Trenches on Apple Podcasts