EPISODE · May 20, 2024 · 1H 20M
Subscription Secrets: Trial Cancellations & Localized Pricing
from App Marketing by App Masters · host Steve Young
Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations. Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub. He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation. In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization. You will discover: Proven tactics to supercharge your subscription retention Expert guidance on crafting localized pricing models to win international markets Insights to reduce trial cancellations Learn more: https://www.retention.blog/ https://www.linkedin.com/in/jacob-rushfinn/ App Audits: www.parentsense.app https://play.google.com/store/apps/details?id=nikhil.widi You can also watch the video: https://youtube.com/live/oe_lA1V6XHo Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters ***************
What this episode covers
Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations. Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub. He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation. In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization. You will discover: Proven tactics to supercharge your subscription retention Expert guidance on crafting localized pricing models to win international markets Insights to reduce trial cancellations Learn more: https://www.retention.blog/ https://www.linkedin.com/in/jacob-rushfinn/ App Audits: www.parentsense.app https://play.google.com/store/apps/details?id=nikhil.widi You can also watch the video: https://youtube.com/live/oe_lA1V6XHo Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters ***************
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Subscription Secrets: Trial Cancellations & Localized Pricing
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