Subscriptions Power Disco Past iOS 14.5, Amazon

What this episode covers

The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling on Amazon, only to see Amazon bid on the exact Google Ad keywords he relied on for traffic to Disco's website.

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Frequently Asked Questions

How long is this episode of Ecommerce Conversations?

This episode is 31 minutes long.

When was this Ecommerce Conversations episode published?

This episode was published on November 12, 2021.

What is this episode about?

The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In...

Can I download this Ecommerce Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.