Subscriptions Power Disco Past iOS 14.5, Amazon

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Subscriptions Power Disco Past iOS 14.5, Amazon" was published on November 12, 2021 and runs 31 minutes.

November 12, 2021 ·31m · Ecommerce Conversations

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Summary

The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling on Amazon, only to see Amazon bid on the exact Google Ad keywords he relied on for traffic to Disco's website.

Episode Description

The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling on Amazon, only to see Amazon bid on the exact Google Ad keywords he relied on for traffic to Disco's website.

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