SubscriptionX 2024 - The Intelligent Brief

Katie and Sjoerd speak to James Hirst, Founder & Director, The Intelligent Brief, about its focus on using ML and AI to streamline and enhance the early stages of creative brainstorming and planning to increase efficiency in the creative process. Discussion points in this episode:The potential AI has to make running a subscription business more efficientWhy now is the right time for retailers, of all sizes, to be thinking about AI Why a re-education is neededWhere should retailers and subscription companies be using caution around these advancements Behind the microphones: James Hirst, Founder & Director, The Intelligent Brief:https://www.linkedin.com/in/jamesahirstSjoerd Feenstra, Enterprise Account Executive at Chargebee:https://www.linkedin.com/in/sjoerd-feenstra/Katie Searles, Editor, InternetRetailing and DeliveryX:https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0