SubscriptionX 2024 - Victorinox

Desi Reuben-Sealey, Senior Manager UX, Victorinox (Swiss Army Knife) joins Katie and Michael in the booth for a look at the importance of user experience - whether that is in a physical store; a direct-to-consumer offering or a subscription service.Discussion points in this episode: How can retailers ensure high quality user experience across multiple touch pointsWhy excellent and on-going customer service is key to a legacy brand The part brick and mortar stores have to play Desi’s taste in watches Behind the microphones:Desi Reuben-Sealey, Senior Manager UX, Victorinox:https://www.linkedin.com/in/desireubensealeyMichael Smink, Strategic Growth Lead EMEA, Chargebee:https://www.linkedin.com/in/michael-smink/Katie Searles, Editor, InternetRetailing and DeliveryX:https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0