Subtraction = highest ROI move you’re ignoring

Climate founders are told to add. The best ones subtract.In capital-heavy sectors, focus isn’t a strategy. It’s survival.Strategic sprawl kills startups - more tech, markets, and use cases increase execution risk in already complex systemsSubtraction as strategy - the constraint is not ideas, it’s prioritization under capital, permitting, and time pressureCustomer narrowing - don’t sell to utilities, corporates, and governments at once; pick the highest pain buyer and dominateGeographic focus - fragmented go-to-market across regions slows permitting, sales, and deployment velocityCultural shift - replace “what should we build?” with “what should we kill?” to force tradeoffs and clarity--Work with me (EFI)Private CEO group (capped at 50) for climate tech founders navigating capital, strategy, and scale. entrepreneursforimpact.comNewsletter (Climate CEOs)Read by 40,000 climate operators and investors annually. entrepreneursforimpact.substack.comLeave a reviewIf you got value, take 30 seconds and do the community a favor. It helps push more capital and talent toward scalable climate solutions.