Succeeding in Sales, Marketing, and Family Life with Sara from Keenan Custom Homes

This episode is sponsored by Renoworks Pro, the visualization software that helps you show your customers what their home will look like before you start the project. Click here to learn more: https://bit.ly/45vOq7qIn this episode, Jenni sits down with Sara Keenan to talk about what it really looks like to build and run a construction business alongside your spouse while raising multiple kids at the same time.Sara shares how she and her husband divide their roles, make decisions, and stay aligned as both business partners and parents. We dig into how they approach sales and marketing for larger, more complex projects, how they manage customer information to generate better referrals, and how they’ve learned to identify the right customers, not just more customers.This conversation is packed with practical insights for contractors who want to grow sustainably, protect their time, and build a business that actually supports their family life; not competes with it.