"Success almost drove me over the edge"

Alexander De Fina is a serial fitness entrepreneur, leading fitness industry consultant, keynote speaker, and multiple award-winning coach and business owner.Having built three hugely successful enterprises in Australia and Hong Kong from the ground up, including Asia’s top BootCamp "Bikini Fit" and Hong Kong’s specialist female-only gym "Pherform," Alex has made quite a name for himself in the fitness industry in Hong Kong and Australia. Among his many achievements, he also pioneered a new training programme for women – Female Specific Training – that optimised the way women train, accounting for differences between male and female anatomy and physiology. He’s been twice named Hong Kong’s best trainer and helped thousands live healthier lives along the way.In this episode, we discuss:The mindset he adopted to succeed in building multiple successful businesses from scratchHow the sacrifices he'd made in achieving business success affected his relationshipsWhy he is taking a step back from the business to focus on his healthWhat he currently values in life, and how he is implementing the necessary tools to close the gap on where he is right now, and where he wants to beYour host - Shaun KoberInstagram: https://www.instagram.com/coach_kobes/ Facebook: https://www.facebook.com/performancef... YouTube: https://www.youtube.com/channel/UCnOp...Your Guest - Alex De FinaInstagram: https://www.instagram.com/alexander_defina/ Swiss 8Website: www.swiss8.orgInstagram: https://www.instagram.com/swiss.8/Facebook: https://www.facebook.com/Swiss8app/Youtube: https://www.youtube.com/channel/UC98yOiKlZHMUq6SXZK8fArQPodcast: https://www.youtube.com/watch?v=10gWk1sS1L4&t=20s  BeSpunkiWebsite: https://bespunki.com.au/ (Use the code KOBES10 for 10% off your order)Instagram: https://www.instagram.com/bespunki/YouTube: https://www.youtube.com/channel/UCu7VYVBrH6kXk8yipJYpHrA Rate and Review: https://lovethepodcast.com/livetrainperform  Shaun Kober is a Mindset & Performance Specialist, with a unique skillset forged in the trenches, through the various stages of life."I shouldn’t be in the position I am right now."The odds were stacked against me:●       Poor family on welfare, eldest of 6 kids, parents didn’t work, abusive step-dad, no electricity or running water for a 6 years period of my life●       Caught up with the wrong crowd, stealing, drugs, skipping school●       At 14 years old, I sat on a bus for 3 days with $50 in my pocket, to travel to the next State over West, to begin a new life in the workforce - 200014 - 20: I grew up and learned how to become a man through work and rugby20 - 26: I lived, trained and fought as a professional soldier, at a high level26 - 32: I became a personal trainer, after failing in my pursuit to become a firefighter32 - 38: I worked with, and won world titles with some of the best athletes on the planet, as their strength and conditioning coach38+: The next evolution begins #coachedbykobes#livetrainperform#mindsetandperformanceLive Life To The Fullest.Train To Your Potential.Perform At Your Best!https://www.coachedbykobes.com/