EPISODE · Aug 17, 2020 · 14 MIN

Success and failure in innovation

from Managing innovation - creating value from ideas · host John Bessant

Send us a textInnovation is, by its nature, uncertain - we don''t know in advance whether or not it will work, if the market will be there, if some other elements in the environment will shift. But we can build capabilities to help stack the deck in our favour, to enhance our chances of success. And the good news is that we have over 100 years of research into experiences of what makes for success (or failure) on which to draw.This podcast is part of a short course on innovation m...

Episode metadata supplied by the publisher feed · Published Aug 17, 2020

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Success and failure in innovation

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